Cow town history breeds KC's future
Kansas City Business Journal
Special Section: Branding KC
By Journal Staff
08/25/06
The recently launched effort to build upon the area's animal health and nutrition industries looks to be a blue ribbon, grand champion, best-of-breed idea.
As shown in a study by Brakke Consulting Inc., the corridor running roughly from Manhattan, Kan., through Kansas City to Columbia already is home to the largest concentration of animal health interests in the world. The area already has proved -- and with a century worth of case studies -- that it has the natural and human resources to support companies that formulate animal vaccines, feed for livestock and pets and the like. It already has the specialized expertise in engineering, law, education and manufacturing needed to help these companies run and grow.
Anyone who would write off such claims as a mere eco-devo sales pitch should leaf through the pages of this week's Business Journal. As part of a special look at the animal health and nutrition industries, we've included page after page of listings of companies with ties to the industries. The listings include small family firms and global giants, those with obscure products and well-known brand names, basic manufacturers and biotech researchers.
This concentration of companies in the corridor means that backers of the campaign can call upon people with wide recognition and broad industry reach to help promote the area to colleagues, clients and vendors. As these ambassadors sell others on the Kansas City region, they help add to the mass that provides their companies with new ideas, new talent and new potential partners.
The Kansas City area too often has tried to deny its past as a center for agriculture and as a cow town. It's time we look at this history with pride -- and with recognition of the bright potential it continues to provide. |